Visual identity is much more important than people think. A logo not only represents a brand, it often has different meanings and can even tell the story of a company.
Any company must make improvements to its logo to keep it relevant as it matures and grows. In this case, we take a look at the automobile industry, whose logos are everywhere when we get into a car, even in digital format on navigation screens.
In most cases, such logos have a dimensional look, very much in keeping with the environment in which they will ultimately be displayed. Some purist designers will not like this idea, who preach that a good logo should be easily represented and look good in black and white.
Check out the following infographic courtesy of marketingtechblog.com. You will obviously notice that some brands are absent in our national market, but it is interesting to appreciate each of these graphic representations of the automotive segment. Each one reflects history, trends and very particular aspects of each company.
